Services & Formats
Design Leadership
Design leadership for brands and institutions services and formats that turn clarity into advantage. We align craft with strategy, set standards and governance, and build signatures that travel across products, environments, and communications. Anchored in context and finished uncompromisingly, our work earns trust, reduces noise, and scales over time. Through discovery, a joint thesis, a pilot artifact, and a scale plan, we move decisively while protecting focus. Headquartered in Dubai, United Arab Emirates.
Formats of Collaboration
Three ways to work with us - from portfolio‑level guidance to named collaborations and bespoke initiatives for specific goals.
Selected Press & Cultural Platforms
How We Work
Service, meaning, and standards - three vectors that shape every assignment. Service ensures clarity, utility, and humane details. Meaning anchors the work in context - history, place, materials, and the language of a brand. Standards define what is acceptable: fewer elements, better decisions, and an uncompromising finish. With clear governance and decision rights, teams move fast without breaking the brief. Outcomes accrue trust, signal competence, and compound into a coherent body of work.
Founder & Creative Director
Ani Han
Designer and creative director based in Dubai. Ani leads Enso Design Lab — a design leadership practice focused on identities, objects, and collaborations built to last. Her perspective has been featured in leading publications — Harper’s Bazaar, Vogue, and Madame — and on cultural platforms including Harrods Hive. Her method privileges restraint, context, and an uncompromising finish — work that carries authorship, earns trust, and scales over time.
Outcomes & Measures
We design for durability - identities, objects, and environments that are legible today and resilient tomorrow. Success is measured by clarity, adoption, and endurance, not by volume. We track portfolio coherence, time‑to‑signal, and quality gates across phases - discovery, pilot, and scale. Over time, this discipline compounds, turning singular projects into signatures that travel across lines and channels.
Who We Partner With
We partner with those seeking to move beyond the standard into the exceptional - where design leadership creates cultural weight and sustains long‑term relevance by aligning service, meaning, and standards. Across products, environments, and communications, this discipline builds trust, attracts capable partners and talent, reduces noise, and turns singular projects into a coherent, enduring body of work.
Segments We Serve
Principles
Clarity over noise, restraint over novelty, coherence over trend. We choose fewer, better, and protect focus so ambition converts into measurable progress. Governance and standards are not overhead - they are how quality scales. Headquartered in Dubai, United Arab Emirates.
A few lines about your project and timeline
are enough. A private channel and an NDA
are available upon request.