Team

Company

We craft artifacts that serve people,
elevate brands, and raise the cultural bar.

Ani Han

Ani Han is a designer and creative director. Based in Dubai, she leads Enso Design Lab - a design leadership laboratory that turns brands into signed objects with cultural depth.

From an early age and throughout her professional life, she has been devoted to design and the arts. Her education in European schools of design and art shaped a fundamental perspective on culture and form. This foundation evolved into her practice of quiet design: minimal, mindful, built to last.

Her perspective has been featured in leading international publications - Harper’s Bazaar, Vogue, Madame, among others. She has been invited to cultural platforms including Harrods Hive, joining global conversations on the future of design and luxury. Together, these recognitions establish a consistent context of validation for her work.

At Enso, Ani directs identities, products, and collaborations - from long-term Design Leadership Retainers to Signature Collaborations and Tailored Projects. Studio Editions are limited objects that embody the studio’s language.

Instagram: @anihan.design

Bulat Han

Bulat Han is the co-founder and curator of Enso. For over two decades, he has built ventures in fintech, retail technology, and cultural platforms at scale. His work connects design, business systems, and capital so that ideas become durable companies.

Trained by the discipline of venture building, he approaches projects as a curator: choosing fewer, better; setting standards; protecting focus. He designs operating frameworks - partnership structures, governance, and roadmaps - that turn ambition into measurable progress. His practice favors clarity, unit economics, and long horizons over noise and short cycles. He insists on transparent metrics and crisp decision rights so teams can move fast without breaking the brief.

At Enso, Bulat shapes the studio’s portfolio and external alliances. He defines guardrails for quality, aligns craft with strategy, and structures deals that keep IP and narrative coherent. The result is work with cultural weight and business logic - identities, objects, and collaborations built to last.

Instagram: @therealbulathan
LinkedIn: Bulat Han

Cultural Capital by Design

We create cultural capital by design - crafting artifacts that serve people, elevate brands, and raise the cultural bar

Headquartered in Dubai, United Arab Emirates.

Design is a method for creating value that persists. We approach every assignment as a question of service, meaning, and standards.

Service ensures that the artifact is clear, usable, and humane. Meaning anchors the work in context - history, place, materials, and the language of a brand. Standards define what is acceptable: fewer elements, better decisions, and an uncompromising finish. When these three vectors align, outcomes do more than solve problems; they accrue trust, signal competence, and earn attention in the cultural sphere.

This is cultural capital: the credibility that allows brands to open doors, attract partners, and sustain long-term relevance. Our practice privileges restraint over noise, durability over novelty, and coherence over trend. The result is work that can be lived with: identities, objects, and environments that are legible today and resilient tomorrow. We measure success by clarity, adoption, and endurance, not by volume. Over time, this discipline compounds, turning singular projects into a coherent body of work.

The Creative Collective

A curated guild of strategists, designers, engineers, and artisans - working as one practice

We set frameworks and standards so that every communication and product asset strengthens brand equity. A single language and signature ensure portfolio coherence and governance. The result: lower risk, clear quality criteria, faster go-to-market, and work that retains its value over time. This is cultural weight without operational noise.