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Harrods Hive × Enso Design Lab — Ani Han and the New Culture of Luxury

Harrods Hive × Enso Design Lab — Ani Han and the New Culture of Luxury

Harrods Hive Dubai, a closed-door forum curated by the iconic British department store Harrods, brought together leading voices in the industry to explore the evolving language of modern luxury. Among the invited speakers was Ani Han, Creative Director of Enso Design Lab, who delivered a conceptual talk on form, ritual, and tactility in an age of overexposure.


From Speed to Meaning: A Shift in Luxury

Harrods Hive has become a space where cultural trajectories are shaped. In 2025, the forum focused on sustainability, individualised value, and the power of the immaterial. Ani Han emphasized "silent design" as a form of aesthetic resistance — an object that doesn't demand attention, but instead tunes perception.

"True luxury is not what fills space — it's what clears perception." — Ani Han


Tactility as a Language of Form

In her presentation, Ani highlighted the importance of materials that evoke trust and shapes that become part of daily ritual. Enso Design Lab has long worked in this space: limited editions, architectural restraint, and reverence for quiet. These are not simply objects — they are anchors of presence.