When I look back on a decade of building businesses – from a fintech startup in payments to a foodtech venture and now a design lab – one lesson stands out: innovation means nothing without purpose. In my early fintech days, I was obsessed with technology disruption, but I learned that even the smartest app succeeds only if it truly solves a human need. Later, in the foodtech realm, working to bring convenience to everyday meals, I discovered the value of customer experience and trust – people embrace new solutions when they feel understood and valued.

Now, as CEO of Enso Design Lab, I carry those lessons into the world of product design. Our luxury accessories are born from tech-driven efficiency, but inspired by human emotion. I’ve learned to blend analytics with intuition – a skill honed in finance, tempered in food, and blossomed in design. Whether leading an AI-driven platform or a creative design team, my philosophy remains consistent: focus on people, foster creativity, and never stop learning. Industries change, tools evolve, but a strategic leader stays true to the core mission – improving lives with innovation and heart. Each chapter of my journey taught me something new, and each taught me the same truth: business, at its best, is a craft that connects innovation with meaning.

Bulat Han