Essentialism in Design
In this conversation, Enso creative director Ani Han explores essentialism as a design philosophy the practice of removing the unnecessary so the essential appears. Through sculptural forms, material restraint, and...
Content
Short essays on method and culture from Enso Design Lab.
In this conversation, Enso creative director Ani Han explores essentialism as a design philosophy the practice of removing the unnecessary so the essential appears. Through sculptural forms, material restraint, and...
Explore the creative journey behind Ani's signature design approach, where a single line becomes a statement of sculptural elegance and refined craftsmanship.
Our Creative Director Ani Han shares her design philosophy on the power of minimalism and how removing the unnecessary allows the essential to shine through.
How we move decisions from pilot to series-decision rights, quality gates, and version control.
Reduction as a method: fewer components, clearer reading, compressed meaning—fewer elements, higher standard.
How clear standards accelerate quality and reduce decision count-without lowering the ambition of the result.
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