Remove the Unnecessary So the Essential Appears
Our Creative Director Ani Han shares her design philosophy on the power of minimalism and how removing the unnecessary allows the essential to shine through.
Content
Short essays on method and culture from Enso Design Lab.
Our Creative Director Ani Han shares her design philosophy on the power of minimalism and how removing the unnecessary allows the essential to shine through.
How we move decisions from pilot to series-decision rights, quality gates, and version control.
Reduction as a method: fewer components, clearer reading, compressed meaning—fewer elements, higher standard.
How clear standards accelerate quality and reduce decision count-without lowering the ambition of the result.
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