Shaping the Future of Design
At Enso Design Lab™, we celebrate individuals whose vision and work transform industries and inspire future generations. Today, we are honored to share the story of Khadija Al Bastaki, the Executive Director of Dubai Design District (d3), who has been at the forefront of Dubai’s rise as a global design hub. Her journey reflects a blend of strategic thinking, passion for innovation, and a commitment to nurturing local
Championing Creativity in Dubai
Khadija Al Bastaki is a prominent figure in Dubai’s design scene, leading d3’s evolution into a dynamic space that bridges the gap between local creativity and international influence. With a background in software engineering and strategic management, she brings a unique analytical approach to the creative sector. Under her leadership, d3 has established a collaborative ecosystem, supporting both small startups and global brands, making it a focal point for innovation in the UAE.
A Vision for Dubai’s Design Landscape
Al Bastaki envisions d3 as the “beating heart of creativity in the UAE,” where diverse communities—including fashion designers, architects, and artists—collaborate and thrive. Her leadership has transformed d3 into a space that not only attracts international brands but also empowers local talent to tell their stories through
Empowering Local Talent
One of Al Bastaki’s top priorities is providing local designers with platforms and resources to succeed internationally. She emphasizes the importance of preserving cultural heritage while integrating modern design trends to craft a distinctive UAE design narrative that resonates globally.
“Talent here is rapidly evolving, blending local roots with international influences,” she notes, adding that d3 serves as a launchpad for homegrown concepts to make a global impact.
Future Goals: Driving Sustainability and Innovation
Al Bastaki is deeply committed to sustainability in the design sector. She has championed initiatives at d3 such as integrating green spaces, promoting sustainable architecture, and embracing technologies like NFTs and the Metaverse in fashion events. She believes that the future of design lies in the fusion of creativity, technology, and environmental responsibility, ensuring long-term industry growth.
Lessons from a Leader
When asked about her leadership philosophy, Al Bastaki highlights the importance of resilience, lifelong learning, and a positive outlook.
“I don’t believe in mistakes, only learning opportunities,” she says.
Her story is a powerful reminder that strong networks, clear goals, and unwavering passion can turn challenges into opportunities—a message that aligns perfectly with Enso Design Lab’s values of conscious creation and meaningful design.